CMT Music Awards 2022 campaign: Launched first-ever CMT & CBS collaboration, and increased viewership by over 521%.
CMT Music Awards 2021 campaign: Viewership +10% compared to the previous year, a success that led to the show’s move to CBS.

———

2022 CAMPAIGN - THE BIGGEST COLLAB IN COUNTRY MUSIC: CBS PRESENTS THE CMT MUSIC AWARDS

Creative Director: Justin Freidus
Writer Producers: Michelle Lee, Kristi Conforth & Samantha Storey

2021 CAMPAIGN - ONE NIGHT TO LIGHT COUNTRY MUSIC UP

Creative Director: Justin Freidus
Writer Producers: Michelle Lee, Bex Schwartz & Vanna Rached